THRIVE

Branding for Thrive, a project created as part of Ulster University's Wellbeing and Belonging Network.

This branding focuses on the key skills needed to help students thrive, with the aim of the project being to improve student wellbeing, belonging, connection with peers and mental health.

Branding for Thrive, a project created as part of Ulster University's Wellbeing and Belonging Network.

This branding focuses on the key skills needed to help students thrive, with the aim of the project being to improve student wellbeing, belonging, connection with peers and mental health.

Client

Ulster University

Logo:

I designed the logo to effectively highlight to students and staff the attributes associated with thriving at university. The use of unique icons for each attribute allow them to each become their own symbol, making the qualities they represent more memorable, accessible, and actionable in both academic and personal contexts.

I used the complimentary Ulster University colour palette, to allow each attribute to have it's own colour and stand out.

Logo:

I used the complimentary Ulster University colour palette, to allow each attribute to have it's own colour and stand out.

Icons:

The icons were designed to sit outside the logo as separate assets. They have been used alongside definitions to highlight the core themes and values associated with each concept.

Icons:

The icons were designed to sit outside the logo as separate assets. They have been used alongside definitions to highlight the core themes and values associated with each concept.

Student Value Cards:

Designed to inform students of the qualities they need to display this attribute, and the ways they can gain these qualities through different activities.

These cards were designed in Illustrator.

Student Value Cards:

Designed to inform students of the qualities they need to display this attribute, and the ways they can gain these qualities through different activities.

These cards were designed in Illustrator.