Reels Rewired

Branding for my university major project, that investigates the impact of short form content on student productivity.

The branding highlights the main aim of the project: to rewire the users understanding of short form content and educate the audience about the negative impacts they can have on student productivity.

Branding for my university major project, that investigates the impact of short form content on student productivity.

The branding highlights the main aim of the project: to rewire the users understanding of short form content and educate the audience about the negative impacts they can have on student productivity.

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Client

University Major Project

Logo:

The Reels Rewired Logo symbolises the rewiring of the audience's knowledge about short form content platforms.

For the brand colours I used muted tones of the Instagram brand colours. As the content within my website should shift the audience’s perceptions of TikTok and Reels, I wanted to visualise that shift with a slight mutation in the platform’s identity.

I designed the logo using Adobe Illustrator

Logo:

The Reels Rewired Logo symbolises the rewiring of the audience's knowledge about short form content platforms.

I designed the logo using Adobe Illustrator

Project Poster:

For the project poster I wanted to highlight the infinite scrolling within short form content apps, and how easy it is to become trapped in the loop. The blurred videos in the background represent not only the infinite scrolling but the fact that this content is often consumed without reflection, is often-times meaningless and easily forgettable.

The poster was designed in Photoshop.

Project Poster:

The poster was designed in Photoshop.

Exhibition Posters:

I designed posters in Illustrator for the project exhibition to promote productivity and emphasise the impact of these platforms. These were displayed at the exhibition with one side indicating a productive students workspace and the other an unproductive students workspace.